New At PDL: Geary Rummler Publication Library

From the PDL Site

Geary Rummler Publication Library

Welcome to the Geary A Rummler Publication Library.  On this page, you will find an archive of Geary’s publications.  A list of all of Geary’s publications – articles, chapters, and books – can be found below.  Our intention is to make as many of Geary’s published work available via this web page as possible. To read a specific article or find the Amazon page for a specific book, simply click on the title of the book or article.

This page is a work in progress.  Not all publications that are listed may be available.  Additional articles will be added as they are located.  If you have a copy of an article that is listed, but not downloadable, on this page, please send an email to pdl@thepdlab.com.  Thank you.

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Guy Wallace and Geary Rummler – Phoenix 1982

Guy Wallace and Rick Rummler 2011

 

Rick Rummler at ISPI Charlotte May 11 2012

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More On – ADDIE Bashing

Or is that… well, never mind.

More On…

And Then…Even More…

Final Words On This – For Now

Change the words. As needed. Change them into language that reflects the language of your clients/customers.

Change the segmentation of the 5 Buckets into something else. As needed.

But if you are not doing something logical – in your development and/or acquisition of Content – for some specific, measurable ends goals – then you are probably going to miss your targets.

Are You Doing This For Training, Education or Communications?

The hoops to jump through are different – IMO – for each intent – each Context – and for each application.

Adjust/adapt accordingly.

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Video: C1- CAD is… – The School of PACT

Curriculum Architecture Design – CAD – Video – 6 minutes

PACT Video Shorts Series – Intent

The intent of this Video Series of The School of PACT - is to help others in the development of their Performance Competence in whatever Instructional Design and/or Performance Improvement roles that they have, and help them master the PACT Processes – as either adopted or adapted – for the sake of the Enterprise and its Stakeholders – and to produce significant Performance Impact and Return On Investments (ROI).

PACT has 3 levels of flexible ISD – and shared, common Analysis and Project Planning & Management tools and techniques. PACT has been field tested and proven in dozens of Enterprise Contexts – on hundreds of external client projects by myself and my staff,  and hundreds and hundreds  more on internal projects conducted by my client’s staffs – and can be adapted for any Enterprise context’s needs and constraints.

The PACT Video Shorts Series Index and Links

There are multiple Videos of varying lengths in each of the 8 Categories below…

A- PACT Overviews

B- PACT Analysis

C- CAD – Curriculum Architecture Design

D- MCD – Modular Curriculum Development

E- IAD – Instructional Activity Development

F- Project Planning & Management

G- Group Process Facilitation Tips

H- EPPI – Performance Improvement

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Additional Resources for staff development include:

Email me, Guy Wallace for more information:  guy.wallace@eppic.biz

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Reset? – Games In Learning

Uh oh. Houston – we have a problem…

…my learning game didn’t prepare me for this!

We have recent experimental evidence that narrative educational games lead to poorer learning and take longer to complete than simply displaying the lesson content in a slide presentation. 

I read this when it first came out – in an ASTD article – that someone in my online network brought to my attention. And it was no big deal – as it was what I had expected – it concluded what I already knew.

And – I had heard this “controversy” before.

But I reacted a bit differently when I saw an online (albeit, a somewhat mild) attack on Dr. Ruth C. Clark about her recent ASTD article: 

WHY GAMES DON’T TEACH

April 30, 2012 – by Ruth Colvin Clark

Read the Article above and the Comments and her replies.

I won’t pinpoint my source – one of a couple of attacks that I read online – I’m sure that you can find it – out there in cyberspace. It is currently in the “echo chamber” of RT and Re-Postings.

And maybe “attack” is too strong a word.

But Ruth has been a respected Practitioner bringing and speaking publicly about the Research – in Instruction/ Training/ Learning – for decades (and decades). So I really dislike her name being dragged through the cyber-mud by some whose credentials don’t hold the proverbial candle to her shining star – in the biz.

And – to expect her to dispute and disprove “every other study under the sun” that “proves” that Games Teach – as one criticism demands – is a bit much. Really. And is somewhat telling in itself.

I didn’t check them out myself – “all those other studies” – and who was behind them and what their methods were. And if they were a “vested” interested party or not. But I know that the studies Ruth would review and trust – went through that kind of scrutiny.

About Ruth Colvin Clark

Ruth Clark is a specialist in instructional design and technical training, determined to bridge the gap between academic research and practitioner application in instructional methods. She holds a doctorate in the field and is president of her own company, Clark Training & Consulting. Her books and articles focus on various aspects of training and e-learning.

My Next Step

So – as I have known Ruth for almost 30 years – not really well, but well enough that she answers my phone calls and emails – an NSPI/ISPI tradition – I wanted to do something.

For I also knew that this entire area of hype – Games in Instruction/Learning/Training and Gamification – is another one of those Myths that will take a while – if it can be killed off at all. It might not because as you can imagine there BIG BUCKS involved and it’s just so darn INTUITIVE. Think of Learning Styles (designing for, and not I have a preference for) and the use of MBTI for job selection for future success. They will probably never be beaten back into the bushes – as there are too many vested interests pushing their research with the big bucks that see a sale born every minute.

And again – it’s just so intuitive – isn’t it?

Like Turning Away From the Skid.

Intuitively seductive – or is that – seductively intuitive? Whatever. And – more importantly than intuitively – not correct.

But I digress.

So – I emailed some colleagues who I know know the Research – the Evidence for and against stuff in the Learning Space – for their response. I knew that they know Ruth. And her work. And her focus on the Evidence.

One thing I expected back was some words about “Popularity Is Not Evidence” – because that is often the reason for things being valid in some people’s minds and writing. It is not! But it is what guides many. Too many.

Voices of Wisdom From My Crowd

One respondent was Dr. Richard E. Clark – an APA Fellow – who researches the research at USC’s Center for Cognitive Technologies for other Research Institutes and organizations such as the U.S. Army – who wrote me:

I agree with Ruth but the True Believers in Games out there may never accept the evidence.

I’ve attached my own review and it may be more extensive than Ruth’s.  I’m also attaching some slides I used in a debate at AERA in 2011 on this topic.  Yet none of this evidence convinces the ideologically committed gamesters. They variously argue that “the research did not study a game, I define “game” differently” or “I’d need to see the game that was tested, it was probably poorly designed” or … it goes on and on.

What I find interesting is that in my review I checked all of the internal research conducted by the military (arguably the biggest buyer of “serious” or training games in the US) and their own research reports indicates that games are not as effective or as efficient at training than other less expensive options (I’ve cited all of the military reviews that are available).  Yet the military trainers manage to ignore their own studies.

There are some topics where so much money and ideology and personal expectations are at risk that reason and evidence is simply ignored.

This is why we need a commitment to EPB.

Regards,

Dick

Here is what APA Fellow Dick Clark sent me.

AERA_Games_Debate_Clark 3-20-2011-1 and SeriousGamesResearchET_June07

Dick can be reached at:

Dick Clark – Richard E. Clark, EdD
Center for Cognitive Technology - Rossier School of Education – University of Southern California
clark@usc.edu

And his Research Center – with many PDF papers, etc. – may be found at: www.cogtech.usc.edu

Another Level Another Voice

Jeanne Farrington, EdD wrote in her Performance Improvement Quarterly column - Volume 24, Number 2 / 2011:

From the Research: Myths Worth Dispelling - Seriously, the Game Is Up

Given the average cost of creating a serious simulation game, which can
start with low-fidelity games at $20,000 to $50,000 (Derryberry, 2008), but
easily reach $1 million or more (Clark, 2007; Derryberry, 2008, Sitzmann, in
press), those considering including simulation games in a training program
should have a strong rationale for doing so.

And…

Simulations, which are a hallmark of serious games (Tobias & Fletcher,
2007), provide practice outside the actual performance environment. Embedding
simulations in games can provide varying levels of fidelity to the
intended environment, making the practice more or less realistic.

Simulations are often used when the regular environment is not available,
or if the consequences of error are too high or too costly for people to
practice there. Serious games can also include a wider range of practice
options and can provide choices to learners during game play that might not
be practical in other settings (Aldrich, 2009). In addition, learners can be
afforded nearly unlimited opportunities for practice via serious games.
Although the study did not include controls for time on learning tasks,
Sitzmann (in press) found that those who had unlimited access to games
retained more than those whose practice time was limited.

And…

Although it may seem obvious that apparent similarity between a game
and real life is sufficient, it is not. The key to transfer with simulations is to
ensure that the cognitive processes learners use during game play are similar
to the tasks they are learning to perform (Tobias &Fletcher, 2007). The best
way to ensure this similarity of tasks is through cognitive task analysis (see, for
example, Chipman, Schraagen, & Shalin, 2000).

Dr. Farrington can be reached via her web site at: http://www.jfarrington.com/jeanne.html

It’s the quote in this last slide (above) from what Dick Clark sent me – that really connects with what Ruth was saying in her article…which was…

Despite the uncontested popularity of commercial games and a lot of hype in the training community, the reality is that there is scarce credible evidence on how and when to best use games to improve instructional outcomes and motivation. At this stage, I recommend games to implement drill and practice exercises for tasks that require immediate and accurate responses. Hopefully we will cultivate a more refined approach to categorize the features of games that best match various instructional goals, similar to the Bloom’s Taxonomy of learning objectives. If you are determined to gamify, I recommend testing a prototype version to evaluate its effectiveness and efficiency compared to a more traditional approach.

Let’s Not Play Games With Games in Learning

It doesn’t help when someone writes something along the lines of this (I changed it so don’t bother Googling it):

Reason #1: Per Neuro-Science – playing games causes the brain to release dopamine. And Dopamine creates Pleasure. And Pleasure is good for learning.

What!?!

Tell or suggest that – or the reverse – to a Marine after they’ve just finished up Boot Camp.

But – check with your insurance agent first.

The Bottom Line – Is The Bottom Line

Do Games teach? They can.

Learning objectives can be mastered – hopefully those objectives where authentic enough and not too generic/general. That they align very closely with the Performance Objectives – and don’t include a lot of extraneous things to learn/master that have nothing to do with terminal, on-the-job performance requirements – for that would simply provide for Cognitive Overload of the Learner – and that’s not a good thing.

And if they teach to the objectives they teach it both effectively AND efficiently – compared to other alternatives – or did it “have to be games” – and if so, “why” was that?

Was there a less costly or time consuming approach – and not just first costs – but the life cycle costs – that would include post development & release costs such as costs for administration and maintenance – over the entire life cycle?

That’s what a Serious Business professional is concerned about. Value over the life cycle. Not the cool factor.

And exactly what a Serious Games professional should be all about too.

Good stewardship of Shareholder Equity in the L&D space in not just a good practice.

It one of the key measures of your worth as a professional.

You’d think so if that was all your own money.

Treat the shareholders’ equity – the money – as if it were your own – and as if you were a serious business professional and not some fangirl or fanboy in love with this shiny game technology regardless of plain old business sense. That would be cool.

Use Games in Learning?

Just because you can – doesn’t mean you should.

Reset?

As always – it depends.

Lessons in Making Lemonade

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All Addled About ADDIE Again – Will That Circle Be Unbroken?

The ADDIE Doesn’t Work “Straw Man”

The cycles are shortening. ADDIE is again under attack. Yes, your approach to ADDIE may need attacking, er, re-engineering, some continuous improvement – or more discontinuous improvement.

But the latest arguments about ADDIE again start with a familiar foil – the Straw Man – ready for your bayoneting pleasure. That is the purpose of the Straw Man, no? To bayonet it. To knock it down. To take out one’s wrath….

Or to set up a “sale.”

Most people in the ISD space do a poor job at Analysis – they do it VERY poorly – so let’s throw it out entirely – is the suggestion I’ve concluded  looking at the latest attack.

Here is my response to the ADDIE Attack of 2000-2002: here - Designing for the ISD Life-Cycle.

This is my version of what was published – here – in ISPI’s PIJ in 2002 – note: I wrote the article and had my 3 partners at the time review it and then we put their names on it (not to take away the writing prowess of at least one of them).

So what is proposed as THE replacement?

Design and Development sans Analysis of course.

This not the model that is being lobbed into the discussion…just my knee-jerk reaction to what I read recently – although some would say the knee had nothing to do with it… :)

 

If we take the word/label “Analysis” out – of course that will solve our problems (not).

Just as changing our name from Training to Learning in the mid 1990s did not solve our root problems – producing content that didn’t transfer and measurably change on-the-job performance significantly enough.

Sometimes nothing much happened due to bad Analysis of the root issue – it often wasn’t a knowledge/skills deficit.

And sometimes it was bad Design - “what’s that?” many ask as they power-up their PowerPoint to “get on with it”.

Or bad Development resulted on the say-so of an SME – who – as research clearly indicates – only consciously knows and can readily tell you about 30% of what some novice will need to know – in order to Perform.

But for me – it’s all of that – to be avoided/mitigated – by Design/by Plan.

Planning – up-front – is too often non-existent as everyone hurries to get this one done.

Cause the client is impatient!!!

“Just do it” – is the popular refrain – liberated from the Nike commercials. Blink – too.

For 40+ Years Many Organizations Have Been Process Re-Engineering

They use things from the days of TQM – Total Quality Management – which were often partially implemented – meaning: Partial Quality Management. They too had to change their name. The popular Six Sigma came from that need.

Lean. Six Sigma. Theory of Constraints (ToC).

You need to know about these as well as the principles and practices of good ISD or ID. For you need to review your approach, your ADDIE-like process – and look inside those boxes – to see if you are producing good stuff that feeds the next box adequately.

And you need to start at the end and swim upstream in your swim-lane Process Map – invented by the late Geary A. Rummler – for as early owners of VISIO might have seen – his firm (Rummler-Brache) was credited and received royalties for their Swim Lane Process Map tool. I have Rummler Swim Lane Process Maps from the late 1970s and early 1980s – from when I was at MTEC – Motorola’s Training & Education Center (1981/2) and had lots of opportunities to work with Dr. Rummler.

BTW – Rummler’s “process-centric” thinking/methods was also at the center of Six Sigma. See this article by my co-worker (at MTEC) Alan Ramias – here.

Do the “as is” map first – warts and all as they say. It is what it is.

Or do a Performance Model – as is my Practice. Whatever.

The Performance Model that I use today – and have used for decades – is a derivative of a derivative of a model used by the late Geary Rummler. I learned to use this “framework” for capturing performance data – the ideal and the not-so-ideal – way back in the day – in 1979.

Here is an example of it from a 1986 effort.

My Experience is Different – Way Different

While my “ADDIE-like” model of the phases of activities (and outputs) is a bit different from ADDIE – it’s all about the “Outputs” within the Phases – and then about the “Tasks” leading to the production of those outputs that is key.

As people in the Lean-Six Sigma (and Process Engineering and Business Process Management) arenas already know.

The late Geary A. Rummler, PhD said it:

Put a good performer in a bad system – and the system wins every time.

My ADDIE-like Approach – MCD – Modular Curriculum Development

And I don’t believe that “the solution” is let’s be more iterative.

Which to me means: don’t expect us to get it right – or close enough to right – the first or second time. We need more freedom.

And therefore we cannot be held accountable to things like budgets or schedules.

Tell THAT to your management. Or to your clients.

Yeah – they are going to really like that.

Avoiding Analysis Paralysis

My approach to an ADDIE-like process/approach – doesn’t start with the A in ADDIE – it starts with Planning leading to a Kick-Off. But it doesn’t start with Planning – it starts with activities and outputs that lead to the development of a Plan. A Draft Plan for review in a structure review meeting/process that we call the Project Steering Team Gate Review Meeting – the PST GRM for short.

But in the Analysis Phase – we plan to – focus on a Performance Model – as the heart of analysis – that help all of us, the ISD’ers and the Master Performers and SMEs and the clients and other stakeholders – what the ideal Performance looks like and what the current gaps are – and the probable causes for those gaps.

Here is something I came across in the digital files last week while looking for something else. This effort was a rather “famous” project effort in other business circles (not in ISD/ID).

And another page – in case you missed the prior post on this.

I learned a long time ago – thankfully – to plan to start with a clear view of ideal and current performance – and start off right by Planning to get that clear – with yourself/myself and with the clients and other stakeholders. And enable that ideal Performance.

Resources Available

If you don’t mind reading an occasional reference to Overhead Projectors – you can download a free 410-page PDF of my 1999 book: “leanISD” – here.

And for those looking for a more Social approach to ISD – the PACT Processes – which is what is covered in “lean-ISD” does that too.

While the “C” in PACT – could have stood for “Collaborate” – I wanted it – that collaboration – to be more specific:

Customer/Stakeholder Driven. I wanted to collaborate with those folks – Socially where they who lived with the consequences of the business decision inherent in any ISD/ID effort – had final say – after I had a platform to voice my data and my recommendations.

But – as I say – THEY live with the consequences of the decisions. I wanted to collaborate with them in a “Command & Control & Collaborative” Process.  I dis-like it (and always had) when I was left to make decisions I should not have been making – did not have the background to make – so I engineered a remedy to that – in the PACT Processes – those “lean-ISD” methods.

It’s also available as a Paperback book – to save your printer cartridges – here.

If you want the latest – then – in 2011 I updated lean-ISD and a couple of other books, plus I integrated some published columns and articles and Blog Posts’ content into my PACT 6 Pack:

For more about these books – available as Paperbacks and as Kindles, please go – here.

But Wait! There’s More – More Free Stuff

I bundle of all my PACT Processes – lean-ISD – stuff under the banner: “The School of PACT” – and I have both “for free” and “for a fee” resources for your development – self-development and assisted development.

There are over 50 free videos covering aspects of the methods of PACT. Please go – here.

And there are 12 audio podcasts – here.

Wait Some More!

And there are Workshops and Coaching Sessions - on all of this.

Summary

OK. So – I don’t think ridding ourselves of ADDIE is the solution.

If your ADDIE approach isn’t cutting it – re-engineer it.

And if you really need to hide that bad old word “Analysis” with something else – perhaps the hand can be quicker than the eye – and you can fool your clients into believing that you are not doing that wasteful step – or – you can make it the valuable step it is indeed. By doing continuous improvement – or discontinuous improvement – for as I like to say:

As Always – It Depends.

IMO.

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Learning Architectures and Innovation

Most Learning Architects and Their Processes Don’t Seem Very Innovative

And seem to rely on fairly traditional analysis and design approaches and methods that are now highly questioned – relying on SME interviews and observations – and architect at one level – called the Module (or Event).

Their architectures of Modules are more like lining up Baby Blocks in a Path – and are not architectures of modular Learning Products – avoiding costs for the entire life cycle by ReUsing Content. Their inventory of Content is at the Product level – and their Products are not modular with ReUse in mind.

At best they are using new delivery/access technologies.

Not architecting/engineering Content – differently – for business and learning purposes.

For more on this approach – see my book.

For more about this book, please go – here.

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Video: Andreas Kuehn – From the HPT Practitioner & Legacy Series

This video of ISPI member Andreas Kuehn – captured in 2008 – is part of two series of Videos – from either the HPT Practitioner Series – or the HPT Legacy Series. Andreas does his interview in both English and German.

All 60+ videos from my series may be found here: http://eppic.biz/resources/videos-by-guy-w-wallace-plus-other-favorites/guys-video-locker-drawer-hpt-practitioner-and-legacy-series/

About HPT and the Intent of the 2 Series of Videos

HPT – Human Performance Technology – is the means to the ends of Human Performance Improvement – HPI.

  • All performance is a Human endeavor.
  • Performance is both the behaviors and the results – and is affected by many other variables that may need improvement, including the Process itself and the Environmental Assets.
  • Technology is the application of Science.

HPT requires EBP – Evidence Based Practices – or else it’s potentially Foo Foo or Snake Oil.

Practitioner Series – short 2-10 minutes, following a script. Intended to show the diversity of HPT and HPT Practitioners.

Legacy Series - longer 15-40 minutes, also scripted, with added stories of other NSPI/ ISPI’ers from the earlier days of the Society. Intended to capture the stories of the people from the Society’s past.

All videos were shot, edited and produced by Guy W. Wallace – unless otherwise noted.

For more about HPT – and ISPI – please go – here.

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It’s Never Enough – Only Learning About Learning

Simply Sequencing Existing and Future Learning Packages

Isn’t Learning Architecture. Dealing with one level of content chunks, Modules or Events, or Courses, etc., isn’t Architecture.

That’s Baby Architecture at best. If your approach to Instructional Architecture is only at this level – you need to think more about Chapters in Books, and text blocks within Chapters. It’s unfortunate that the “Learning Objects” concept didn’t get more innovative than “Modules” – and didn’t get “Modular” – when that approach has been demonstrated and documented (by me) for a long, long time.

Discovery Learning Just Doesn’t Work – Until One Has Sufficient Prior Knowledge

When one has sufficient prior knowledge – then get out of their way. Until then – provide Guided Instruction.

Otherwise the Learner flounders. Oh, they may get “there” – but not efficiently – and if they bring false learning/incorrect understandings – then it was effective either.

Don’t Stop with getting a degree – or deep understanding in one variable of Process Performance/ Human Performance. Otherwise you’ll be a Hammer Mechanic your entire career. – where all Problems/Opportunities look like a Nail – and oh, how convenient/coincidental is that!

But not likely. Learn enough about the other variables so that you can recognize when they are at play in the situation you are asked to address.

The Other Variables of Enterprise Process Performance

An 11 minute Video

Keep on Learning About Performance

Pretend It’s All Your Money/ Equity

Don’t use the most costly intervention to address the need.

Perhaps a simple laminated job aid is all that is needed.

Be a good steward of Shareholder Equity.

You’d want yourself and others to do the same – if it were all your money at stake!

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