Formal or Informal Alignment to the Voice of Your Customer? Which Is Right for Your Context?

The slides in this post are from an “Encore” presentation I did for the second time in 2003 at the ISPI Conference in Boston.

If your situation/context isn’t COMPLEX – then you need less formality. If your situation is COMPLEX – I think you’ll need more formality. As always, it depends!

Session objectives…

Session Agenda…

About me…

3 levels to the model…

A visual model of “one possibility” for a structure – as there are many approaches…

Level 1…

How to align formally or informally…

The part of the “one potential” structure…

So what? Why care? What to look for…

Assessment…

Level 2…

How to align formally or informally…

The part of the “one potential” structure…

So what? Why care? What to look for…

Assessment…

Level 3…

How to align formally or informally…

The part of the “one potential” structure…

So what? Why care? What to look for…

Assessment…

Final assessment…

# # #

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