Neil Rackham – 10 Design Criteria for Performance-based Instruction – 1981 at MTEC

I first met Neil Rackham in 1981 the day he made the day long workshop/ presentation captured on the 57 minute video that follows. It was my first week on the job at MTEC.

1981 Video – 57 minutes.

Neil, later of SPIN Sales fame, was brought in by Bill Wiggenhorn for his newly assembled staff of “Training Project Supervisors” and other managers at the newly created Motorola Training & Education Center, the forerunner to Motorola University MU.

Geary Rummler had been there the week before, hear Neil’s reference to that captured in the video here. I met my eventual business partner, Ray Svenson when he did a day with the MTEC Staff in this aggressive series of staff development (and pure enlightenment too) workshops with some very bright, leading edge corporate T&D folks, circa 1981. It was a great experience. Most were in our offices for several days, and so more went on than just these workshops in our conference room.

In the video above, Neil presents on his “10 Design Criteria” for Instructional designs/programs. And he does it with flip charts that he creates as he goes along. This was 1981, long before PowerPoint, but not overhead transparencies.

#1- Is what you are teaching, based on a valid success model?

#2- Is your emphasis on “basic” behaviors/ skills?

#3- Is there a low threat learning environment?

#4- Is there an incremental building of skills?

#5- Is the design a learner-centric approach?

#6- Are there frequent and objective progress checks?

#7- Are there maximum practice opportunities?

#8- Are the behaviors/ skills taught based on a specific performance model?

#9- Is it exciting to teach/ learn?

#10- Are there reinforcements back on the job for what is being taught/ learned?

A pretty good checklist, even for 1981. I think every point is valid in today’s technology-rich deployment/ access world of web 2.0+

I think it worth the 1 hour investment to view the video to think about applying the 10 Criteria to your recent/ current/ future efforts.

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4 comments on “Neil Rackham – 10 Design Criteria for Performance-based Instruction – 1981 at MTEC

  1. Pingback: Reviewing Neil Rackham’s 10 Training Design Criteria – #04 | EPPIC - Pursuing Performance

  2. Pingback: Reviewing Neil Rackham’s 10 Training Design Criteria – #03 | EPPIC - Pursuing Performance

  3. Pingback: Reviewing Neil Rackham’s 10 Training Design Criteria – #02 | EPPIC - Pursuing Performance

  4. Pingback: Reviewing Neil Rackham’s 10 Training Design Criteria – #01 | EPPIC - Pursuing Performance

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