Good Stewardship of All of the Content Bought or Built With Shareholder Equity

You buy it or build it. Hopefully whatever you’ve bought had “enough fidelity” – “enough authenticity” – to have some chance with transferring to actual work performance.

That’s the trouble with the stuff you buy. So often, when you can you build. Or if you legally can – you at least customize what you buy – or augment it – book-end it – change out examples and exercises for those that will resonate with the Learners – those that will ring true.

Same with the stuff you build.

In the PACT Processes you generate certain data in Analysis, that after reviewed and approved/modified, is “processed” in Design. In the Design Team Meeting. The design chunks (objects) can be tagged for an inventory scheme – much as a Dewey Decimal System organizes books and authors and topics – or as the product code book of a major retailer trying to find the closest other store that has what you came in for, in stock and available to be put on hold for 24 hours.

In PACT the Dewey Decimal Systems is centered, but not exclusively limited to, what I have been calling for decades the 5-Tier Inventory scheme (I first used this “5 Tier” thing in 1982 – although it was only 4 then). Here – in the next graphic – is what feeds that inventory scheme.

This where all of the new stuff goes into the cloud file drawer system – as it did into the metal filing cabinet systems from back in the day. But wait, there is more.

Think of this next graphic as presenting side 2 of the 4 sided box of the file cabinet in the cloud (or a hard drive)…and whereas the graphic above is for the sub-assemblies of FINAL INSTRUCTIONAL/INFORMATIONAL PRODUCTs – the graphic below is of those Final Products…

The more Target Audiences you have – the longer this file cabinet door would be.

This below is how I would capture and manage the masters of the design and analysis data
…side 3…

…side 4…is where I would house all of my legacy Final Products as well as some project/effort documentation that could be valuable in the future…

Oh – did I mention that besides all of the current stuff – you’ll want to keep archives as well? Perhaps.

As a builder/buyer of CONTENT – Instruction and Information – do you need something akin to an inventory/tagging scheme such as this? To manage all of the bite-sized chunks and all of the multi-week, multi-day, multi-hour, courses, photos, graphics, video and audio podcasts, and PDFs in your entire inventory? And to house the user-generated content from each department and project team – per your overall Enterprise Content Architecture?

Do you manage this as a Product Management Group might? Should you?

And how do you approach change management? And version control? Are they cost effective – or are they eating your lunch?

What are the current costs for living with your approach to Content Management as it is now? If there are none – ignore this. You are in enough control. Invest your time and efforts elsewhere – other than continuous improvement in this part of your business.

But if there are some costs that could be avoided and improved impacts in better Content Architecture, Content Development/Maintenance and Content Management… what are they for you?

What costs could be avoided in the future? What performance improvement impact could be leveraged with a different approach? What are some rough ROI figures – first costs/returns and life cycle costs/returns? Could it be worth it?

Another “oh” – the graphics presented here merely represent starting points for adaptation. Always. Start your adaptations early – but not often. Get that right before you start to use it. PILOT-TEST it – despite some telling you that that is not a good idea. Practice what Bob Mager always taught us – test it out first!

Good stewardship requires knowing and managing the entire flock. And it requires using good, proven practices.

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