In an Enterprise Learning context, where shareholder equity is not returned to them as profits but instead is plowed back into the business, converting cash to content, it should be done so only for an expected rate of return. The ROI. Or EVA. Or RONA. Whatever the client is using.
All business decisions are like that all across the Enterprise, not just in Learning. If you can’t justify your entire cost for being, as a functional entity or a functional position in a line operations – you better believe that people are eyeing your costs and benefits. You better hope that you are properly aligned to what’s important to the business, and not all hyped up on what’s cool, hip, and happening in the Learning Space.
On Twitter last week I posted:
M-Learning will get more ubiquitous as the hardware/technology needed for “other purposes” becomes more ubiquitous. It’s not about Learning!
It’s not all about Learning. It’s about Enterprise performance. Learning is simply one enabler. Cool, Web 2.0 tools are business cool only if they enabler better, faster or cheaper performance…and 2 out of three is even better and 3 of 3 is a hat trick.
If you are not seen as squarely focused on the process performance of the business, you will eventually be seen as more cost than benefit, more of a liability than an asset.
Even in the Learning Objectives that we review with clients is a key opportunity to show that you are in alignment, that you do understand the process performance goals, and not just some Learning Goals that too often seem detached from the real-world experiences of our clients. We don’t get it “it screams” and they get that too. And we become a necessary, but un-liked resource.
Until the opinions of the balance of value cost changes.
Talk more in the language of business than in your Learning jargon when with clients. They really don’t care to learn ours and do wish us to learn theirs!
And they certainly don’t care about your L4 evaluation data unless it is tied specifically to a business metric that they already cared about. Again, an opportunity to show your understanding of the business – or not.
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