Raise your hands if you’ve ever shown a client Gilbert’s BEM – Behavior Engineering Model.
Here it is…
Raise your hand if you’ve ever shown your clients his MBCI – Behavior Model for Creating Incompetence.
Here it is…
BTW – I raised my hand twice.
Last Quiz Question…
Raise your hand if you’ve ever shown your client the BMCI first – and then the BEM.
My hand went up. Yours?
The Sequence Is Everything – Sometimes
I always found my clients much more receptive to the BEM after they saw the BMCI.
The BMCI resonates with them. The BEM, does, but less so … at first … in my experience.
My guess is that the thought of a model for Creating Incompetence was more, intriguing, shocking, or something that got their attention better – initially. They were thinking – as I introduced this – what the heck!?! Who would wanna do that!?!
And then I read it aloud – as if they could not read it to themselves – and after a cell or two I stop.
The “pump has been primed*” I say to myself.
Time for coffee – so I stroll from the front of the room – away from the projection device – to the back, from where the coffee is calling me.
Time for them to absorb without my blather getting in their way – cognitively.
For they will need to “clear the decks**” – to read for comprehension and processing “what’s it all about.”
At some point someone says something.
It’s typically been something along the lines of: Guilty. Or, that’s us. Or, dang.
The trap has been set – and sprung.
Turn the page – if you’re following along in Human Competence, from page 87 to page 88.
Then we are now ready to review, read for comprehension, the BEM….
For now there is a reason to look, listen and learn.
Cause we’ve been trapped by the wily consultant.
And the reception pod bay doors have been opened.
# # #
* old saying, which: if you don’t get it, you don’t get it.
**old saying, which: if you don’t get it, you don’t get it.
***quoting HAL from 2001: A Space Odyssey. (Also – which: if you don’t get it, you don’t get it).