ROI – Return on Investment
Return on Investment – is too often abused – being used “after the fact/investment” to prove the value – whether forecasted in advance or not. That’s not its utility.
That’s Gotcha Management – used by those who don’t understand what ROI is and isn’t – and/or have some other agenda.
ROI is a tool for decision making – “where” to invest when there are more alternatives than there are resources for – but even ROI needs to be augmented with a Risk Assessment.
The 10 Minute Video
Learn the Language of Business
At the heart of every set of business-speak – is Finance. That’s how score is kept.
You cannot play any game, especially the game of business – without understanding how score is kept.
Learn more at:
Great site with many resources for climbing this learning curve!
And please don’t get caught by your CFO misusing a term that they’ve been using since before graduating from school. Especially in any semi-public forum.
That would not be good.
Beware Vague Learning Jargon
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