I Like Ice Cream – So You Should Too

I guess then I’ll feel validated

Too Often We Echo That Notion

That THIS is something that I think is cool – and so you should too.

I’m OK with reading about things that you think are cool – and are sharing with me and others – as long as I understand something about your context and need and how this THING meets your criteria.

And what those criteria are.

How are you judging this THING and how does it stack up to some of the alternatives?

But – Breathless Enthusiasm Without That Turns Me Off PDQ

Pretty Dang Quick.

Help your readers with more than just excitement – tell them what they need after you’ve thought about “what’s in it for them?


Thank you.

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