My 1st Friday Favorite Guru Series: Bonnie B. Small

We begin the First Friday of the month, July 2014, with another of my Favorite Gurus, Bonnie B. Small. 
I never met Bonnie Small. But her work had a huge impact on me beginning in 1981 when I was developing a set of “self-paced” training modules.

As an aside …  my project involved an experiment in the deployment mode … that was being looked at my firm, Motorola …  where you read and worked in a booklet and used a felt-tipped pen that used an invisible ink technology to bring up the book’s response to your choice in the overused multiple-choice format – that didn’t feel so overused to the pilot test participants however. So it was a big hit. High tech back in the day.

The content that I was focused on back in the day back in 1981 – was something that my internal clients, some 30 manufacturing managers, wanted, and that began in their collective minds as “the ABCs of Supervision” – intended for all of the new supervisors in Motorola’s USA Manufacturing centers, but which soon became “the 7 Basic Tools of TQM” –  because in 1981 “quality and computers were coming to the factory floor!” – don’t you know!?!

Bringing data. Useful, glorious data. If only we knew what to do with that, if we even got the right data in the first place.

Oh. Complexity.


And as I led the research into existing content during the development effort after an analysis effort and design effort had been completed and reviewed by my Project Steering Team, I kept coming across all of these references to Bonnie Small, Western Electric.

I don’t have any of these materials today (I do believe but will have to check) but her name was on a high percentage of the materials I used as input to the development of my self-paced content.

Work such as hers, enabled me to first focus on the outputs of the quality tool or method and getting everyone to be able to think through the how and where that might apply to them; for what business purpose of value, to them? Otherwise, why would anyone be motivated to engage in this learning design, to learn what for what purpose?

The booklet series I designed, with pens included, covered the 7 Basic Tools of TQM, after an introduction to TQM and applications on Product and Process Variability – as we at MTEC were all into variability reduction in product via variability reduction in process, back in the day, – using TQM tools such as Scatter Diagrams, Ishikawa diagrams, X-Bar R Charts, Histograms, etc.

As well as SPIN Selling. But I digress.

Here is What I Found Online About Bonnie Small


Bonnie Blanche Small


photo of Bonnie Small
  Bonnie B. Small 


Bonnie Small (1909-2000) was a distinguished female quality professional who spent 30 years working for US electronics giant Western Electric. A keen disciple of Walter Shewhart, she played a key role during the 1940s and 1950s in popularising and regulating the use of control charts in Western Electric and in the US as a whole.

A peripatetic childhood

Bonnie Blanche Small was born on 30 November 1909 in San Francisco, California USA to Ray and Ruby M Small. Father Ray was employed as an engineer with the US Department of Agriculture and Bonnie’s parents were en route to an assignment in the Philippines when she was born. Bonnie’s early life was fairly peripatetic as the Small’s growing family moved between Ray’s assignments. Shortly after her father returned from two years war-time military service with the US Army Tank Corps, the family at last settled down in Madison, Wisconsin. This allowed Bonnie to join the progressive Madison Central High School where she flourished. The school’s award-winning student newspaper the Madison Mirror, regularly referred to Bonnie’s plays, poetry and addresses. Her success continued when in 1926 she moved a few blocks away from her school to the University of Wisconsin. Bonnie wanted to take a Physics degree. But because the University didn’t want Bonnie to be the only female in an all-male class she was forced to take a Humanities degree with an emphasis on Physics. She won a Scholarship cup as the best freshman girl and was top of her class in her sophomore year. She was a leading light of the University’s drama society and helped edit two of the University’s newspapers. She graduated ‘Phi Beta Kappa’ in 1930 with a thesis on Petarch and the Classics.

Teaching and photography

Bonnie Small then took a teaching job at the High School in Oconomowoc, a small country town 50 miles away from Madison. She taught Latin, Greek and German and under her direction, Oconomowoc High School’s drama productions dominated the annual Wisconsin State Theatre Festival during the early thirties. Eventually she decided to move to Chicago to improve her prospects, helping her cousin Nellie Roberts in her photography business there. Bonnie would take trips to Chicago’s Central Library (now the Chicago Cultural Centre) to keep up to date with the latest scientific developments. On one of these trips she read a Walter Shewhart book and then started using control charts in the photographic lab.

Western Electric – Hawthorne Works

In 1942 with the Selective Service System (‘the Draft’) creating vacancies in US industry, Bonnie Small decided to pay a visit to Western Electric’s giant Hawthorne works in Cicero, in the western suburbs of Chicago. With her knowledge of Walter Shewhart (now long departed from the Hawthorne works), control charts and her persuasive style, Bonnie soon got past the security guard and personnel department and found herself talking to one of the engineering supervisors. Impressed with her knowledge she was hired on the spot to carry out quality studies. Thus began a very successful thirty year career with Western Electric. In her own words, she, “fell in love with the data” and would often visit the engineering shop floor after the staff had left so that she could take measurements without causing antagonism. Small said she was delighted to dig into control charts, “They worked just like magic to tell you what was going on”.

Western Electric – Murray Hill and Allentown

However her experiences at Hawthorne convinced her that Walter Shewhart’s ideas needed refinement if they were to be useful in a factory environment and she later paid a visit to Bell Labs in New Jersey to discuss her ideas with him. At around the same time, three of Shewhart’s colleagues at Murray Hill, were perfecting the transistor. Shortly afterwards, Western Electric opened a new plant in Allentown, Pennsylvania to manufacture this ground-breaking component and Bonnie Small was asked to transfer there to supervise quality systems. She ran training courses and introduced systems, and in 1955 she was asked by Western Electric to assemble a committee of colleagues to standardise the company’s approach to quality monitoring. A year later in 1956 this committee published the first edition of a Statistical Quality Control Handbook for Western Electric. This handbook distilled the company’s own extensive experience founded on the pioneering ideas of Shewhart, Deming, Juran and others into a practical quality manual. Much of the material for the book was based on Western Electric training courses given to managers, engineers, and shop floor staff at Hawthorne and Allentown. In her preface to the handbook, Bonnie Small stated, “The book is written in non-technical language, and no attempt has been made to write for the professional statistician or the mathematician. The techniques described are essentially those which have been used in all types of industry since their development during the 1920’s by Dr Shewhart. Perhaps the most distinctive features of the Western Electric program are

  1. the emphasis on Engineering and Operating applications rather than Inspection, and
  2. emphasis on the control chart, and particularly the process capability study, as the foundation of the entire program.

Western Electric Rules

Already an accomplished writer and communicator, Bonnie played a large part in establishing decision rules (the ‘Western Electric Rules‘) for detecting “out-of-control” or non-random conditions on control charts. This helped ensure that line workers and engineers interpreted control charts in a uniform way. In 1961 she was appointed research leader of mathematical management techniques for Western Electric’s Engineering Research Centre at Hopewell, New Jersey. By this time it was estimated the company maintained around 5,000 control charts, and performance and quality at their Allentown transistor plant had improved dramatically. Bonnie Small published several articles and papers on statistical and quality control and was a Fellow of the American Society for Quality Control.


She retired from Western Electric in 1973, but kept in touch with her old colleagues. AT&T commemorated her contributions by instituting the Bonnie Small Awards for quality excellence. In 1994 in a conference call with quality staff at AT&T’s Oklahoma works Bonnie Small was asked about applying Statistical Quality Control to office work, she replied, “Really intelligent people often believe that they don’t have measureable data. There always is data. Of course, you have data. Let’s not be ridiculous”. After Bonnie Small died on the 29th October in 2000, the Allentown branch of the American Society of Quality instituted the Bonnie Small Scholarship for aspiring young quality professionals.


  1. Arthur Hove (ed.), Wisconsin Alumnus Volume 65, Number 6 (March 1964), p24
  2. sister Ruby P was born in 1913 and brother Ford D in 1914.
  3. John Bardeen, Walter Bratain and William Shockley
  4. Jeanne Bonner, The Morning Call, 4 March 2007
  5. Bonnie B. Small, (Chairman of the Writing Committee) Statistical Quality Control Handbook, Western Electric Company, 1956
  6. ATT News Vol 32 Number 3 April 1994 “A visit with Bonnie Small” pp4-5

Further reading or notes:

  • Walter Shewhart joined Western Electric (Hawthorne Works) in 1918 and transferred to Bell Labs in 1925 initially in New York and finally Murray Hill before retiring in 1956.
  • Joseph Juran joined Western Electric (Hawthorne Works) in 1924 before moving to Western Electric/AT&T (New York) in 1937. He left Western Electric/AT&T around 1945.
  • William Edwards Deming had an internship from Yale and possibly also the University of Colorado in the mid 1920s at Western Electric (Hawthorne Works).
  • Bonnie B Small joined Western Electric (Hawthorne Works) in 1942. She moved to Allentown around 1948 before transferring to the ERC at Hopewell, NJ in 1961. She retired from Western Electric in 1973.


  • Gerry Jones

Bonnie Small

From the book “Lean Six Sigma Secrets for the CIO“” –

Thirty years later in the early 1950s, W. Edwards Deming and Bonnie Small developed the foundations of modern process improvement methods. Deming developed Total Quality Management (TQM) and exported it to Japan.  to people who were not professional statisticians and mathematicians through her publication of The Western Electric Rule.

Bonnie B. Small, a research consultant in the Systems Studies group, is conducting research into the application of computers to management reporting at Western Electric’s Kearny Works.

  • Bonnie Small developed the foundations of modern process improvement methods. – from: Lean Six Sigma: How Does It Affect the Government? – available online – here.
  • Bonnie small then brought quality expertise to the shop floor in 1958 with the “Western Electric Statistical Quality Control Handbook,” – see online – here.

Share Your Stories

Bonnie Small was a huge contributor to my development back in the early 1980s. I simply wish to acknowledge her contribution.

If the work of Bonnie Small was a valuable influence and/or resource for you – please share your stories about that in the comments section below.

Or simply share a URL there that is relevant.

And – thank you – for sharing!

The My First Friday Favorite Guru Series

We each have many influencers, mentors, both active and passive, knowingly and unknowingly in their respective roles in our development.

This series is my attempt to acknowledge all of them… one by one… in no particular order… as I attempt to consciously reflect on what I have have learned and whom I have learned it from, regarding all things “Performance Improvement” – my first focus.

I have a long list.

Lucky me.

Next month –  W. Edwards Deming.

Links to All of the Past Posts in the MFFF Guru Series

Here is a page with links to all of the Past Posts from this series, listed below – here.

  • Bonnie B. Small – August 2014
  • Walter A. Shewhart – July 2014
  • Carl Binder – June 2014
  • Ruth Clark – May 2014
  • Rob Foshay – April 2014
  • John Carlisle – March 2014
  • Miki Lane – February 2014
  • Harold Stolovitch – January 2014
  • Bill Wiggenhorn – December 2013
  • Will Thalheimer – November 2013
  • Roger Kaufman – October 2013
  • Roger Addison – September 2013
  • Ray Svenson – August 2013
  • Dick (Richard E.) Clark – July 2013
  • Allison Rossett – June 2013
  • Carol Panza – May 2013
  • Jane Bozarth – April 2013
  • Judy Hale – March 2013
  • Margo Murray – February 2013
  • Neil Rackham – January 2013
  • Robert (Bob) F. Mager – December 2012
  • Joe H. Harless – November 2012
  • Thomas F. Gilbert – October 2012
  • Sivasailam Thiagarajan (Thiagi) – September 2012
  • Geary A. Rummler – August 2012
  • Dale Brethower – July 2012

Here is a page with links to all of the above Past Posts in My First Friday Favorite Guru Series- here.

# # #

3 comments on “My 1st Friday Favorite Guru Series: Bonnie B. Small

  1. Pingback: T&D: Reflections on 40 Years in the Biz | EPPIC - Pursuing Performance

  2. Pingback: L&D/PI: Thankful for My Many Mentors | EPPIC - Pursuing Performance

  3. Pingback: Review: The My First Friday Favorite Guru Series | EPPIC - Pursuing Performance

Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.