Reviewing Neil Rackham’s 10 Training Design Criteria – #01

Is what you are teaching, based on a valid success model?

Who are you trying to get everyone to emulate? Or what model – and how was that proven?


Is your model/content based on data or opinions – and if opinions whose? Were THEY then validated?

What’s the risk – if what you are teaching is based on an invalid model of success?

What’s the cost of that?

The 10 Training Design Criteria

  • #1- Is what you are teaching, based on a valid success model?
  • #2- Is your emphasis on “basic” behaviors/ skills?
  • #3- Is there a low threat learning environment?
  • #4- Is there an incremental building of skills?
  • #5- Is the design a learner-centric approach?
  • #6- Are there frequent and objective progress checks?
  • #7- Are there maximum practice opportunities?
  • #8- Are the behaviors/ skills taught based on a specific performance model?
  • #9- Is it exciting to teach/ learn?
  • #10- Are there reinforcements back on the job for what is being taught/ learned?

A Tool to Help You Take Notes

Print this off (Adopt) – or Mash it up (Adapt) – as needed.

Rackham 10 Training Design Criteria Notes Template

The Video

Note: the video is 57 minutes in length. From Neil Rackham at MTEC in 1981. That was the Motorola Training & Education Center. I was in the audience.

Guy’s Further Comments on Criteria #01

Is what you are teaching, based on a valid success model?

For me this goes to authenticity of any model – and its ROBUSTNESS to the likely variation to be found in the Performance Context.

Does it look, feel, seem, smell “real enough” for those expected to give up their current practices and embrace new practices and behaviors? It better. Or there is a price to pay.

Selling needed

Neil Rackham

I’ve know Neil since 1981 when I had opportunity to work with him on starting a Negotiations program based on work he and others (John Carlisle) in his firm were doing in that area at the time.

I’ve posted on this topic/video – and about Neil many times before – herehere and here.

While Neil is primarily known in the world of Sales – due to his SPIN Selling book – he began in the Performance Improvement arena with the likes of Geary Rummler, Joe Harless, Bob Mager and many of the others involved in NSPI that later became ISPI.

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