Enterprise Content Architecture of Instructional & Informational Content

For the Learner/Performer

Note: I’ve been doing this kind of work – performance-based Instruction & Information for the Enterprise, since 1979. In 1982 I had an opportunity to produce a modular Curriculum Design using some architectural principles.

The Path and Planning Guide

Path Examples

Planning Guide Example


Video From a 1986 Project for AT&T Network Systems Product Managers

For the Learning & Development Function

Event & Module Specs Examples from CAD Efforts

If the design is anchored in Performance – which is done specifically in all PACT Design efforts – for CAD and MCD and IAD – one would learn how to deal with Information sources – both static and dynamic – via the Instruction: deliberate INFOs and DEMOs (if needed) and APPOs …

… application exercises that are authentic enough to the terminal performance requirements to insure transfer capability – assuming a receptive performance environment for perhaps new ways of thinking and doing.

CADs (may) lead to MCD and IAD Efforts


CADs might come after IAD efforts to produce Qualification Tests, then an MCD effort to produce key events – which can include advanced organizers, instruction, applications exercises, and support for transfer (for the supervisors/teams) and reinforcements – spaced learning to combat the Forgetting Curve. But typically a CAD leads to the other efforts.

As always – it depends.

Event & Lesson Map Examples from MCD/IAD Efforts

I-Act Spec TMC

As “Architecture” implies – there is structure in Design of a Learning Path – and the importance of Analysis cannot be minimized.

Flexible ISD Processes Via PACT


3 Levels of Design w titles


CAD Graphic


MCD 6 Phases

Content ReUse

Holy Grail of ReUse

PACT designs below the Lesson (Module) level – versus at the Lesson level. If one wishes to design ReUsable Content – the Lesson level is too high IMO. To make a Lesson ReUsable would mean making it so generic that it would probably NOT be authentic enough to actually allow most to transfer to their job contexts.

Note: Only 5-15% can learn outside their context and transfer to another.

In the PACT Processes the INFOs: descriptions of terminal performance (an advanced organizer) and other content, examples might need to be tweaked for a specific audience. We call these derivatives (of whatever version for whatever audience came first).


In the PACT Processes the DEMOs would need to be most authentic.

And in the PACT Processes the APPOs would definitely need to be most authentic. Or one would think one was practicing performance of someone else’s job.

Why bother?

Indeed. Lots of rigmarole to some.

Why bother?

Seven reasons:

PACT 7 Business Reasons for Embracing

12 minute Video Produced By GM on the PACT Processes in 1997

Known at GM as MC/MI.

2-Hour Video of Guy Presenting to Eli Lilly Staff – 1995

I present my 1995 ISPI Conference … using …

… Overhead Transparencies. The good old days?

On This Site

30 year+ old Articles from 1984 – to Blog Posts from last month.



1999 lean-ISD Book Cover

Final Words: Planning Is Everything*

My free book (as a PDF) “lean-ISD” outlines all of the tasks per phase for all of the PACT Processes. Start with that. Adapt from there. Just don’t skip planning.


*- part of a famous quote from General Dwight David “Ike” Eisenhower.

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