Happy Birthday to Smokey the Bear
Since 1944, Smokey Bear has been the symbol of the protection of America’s forests from fire. More than 60 years later, his famous words of wisdom “Only You Can Prevent Wildfires” continue to be at the center of one of the most successful PSA campaigns in our nation’s history.
Smokey Bear is recognized by 97% of adults, and 3 out of 4 adults are able to recall Smokey’s message of “Only You Can Prevent Wildfires” without prompting.
To renew the important message of wildfire prevention to Americans, particularly adults 18-35, the Ad Council introduced a modern version of Smokey Bear in 2008. The latest PSAs, launched in 2011, focus on the role of debris and backyard burning in human-caused wildfires.
Smokey Bear reminds adults that he is counting on them to prevent human-caused wildfires by practicing fire safety habits and stepping in when others act carelessly.
All the wildfire prevention PSAs direct people to http://www.smokeybear.com to learn all about wildfires and how we can protect our forests.
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