L&D: Keep It Evergreen

What’s the Content Shelf Life?

Acquiring Content has a Cost. Keeping it Evergreen also has a Cost.

How Long is the Shelf Life and What’s the Cost of Keeping It Evergreen and What’s the Cost of Not? The Costs come out of Shareholder Equity.

Good Stewards of Shareholder Equity Don’t Squander It

CoC vs CoNC

The Cost of Conformance (CoC) is the cost for conforming to a standard.

The Cost of Non-Conformance (CoNC) is the cost for not conforming to a standard.

The CoNC is the R in ROI – and the CoC is the I in ROI.

Slide1

Build-Buy-Curate

No matter how you acquire Content – Performance Support or Learning Content (micro – mid – or macro in length) – is there a realization that there are Costs beyond acquisition?

There are costs for doing nothing – most of the time. And there are costs for Keeping Content Evergreen – Up-to-Date – Current – Etc.

Slide2

When estimating the Investment Costs for your project – as a service to the Shareholders, who aren’t directly involved other than having THEIR EQUITY potentially spent – you should include the Life Cycle Costs beyond the First Costs of Building ItBuying ItCurating It.

It might make a difference in the decision to Go versus No Go.

And it will depend on the estimated volatility of the Content and the frequency and Costs for Keeping it Up-to-date  – Keeping It Evergreen – which is impacted greatly by the Mode and Media to be used.

Updating a collection of PDFs versus updating a collection of Elearning modules can be significant.

Slide3

Good Stewards of Shareholder Equity Don’t Squander It

Think First like a Businessperson – and Second like a Learning Professional.

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