Begin With the End in Mind
Or are you like Alice?
“Would you tell me, please, which way I ought to go from here?”
“That depends a good deal on where you want to get to,” said the Cat.
“I don’t much care where—” said Alice.
“Then it doesn’t matter which way you go,” said the Cat.”—so long as I get SOMEWHERE,” Alice added as an explanation.
Chapter 6 of Lewis Carroll’s Alice’s Adventures in Wonderland
Form Follows Function
If you are not sure of the Destination – you cannot plan an efficient Route. If you’re not sure of the Route – you cannot determine who your Passengers should be.
Passengers Follow Route Follow Destination. Or something like that.
Destination vs Route Planning
I would differ from Jim Collins and his “Good to Great” book – in that the people on the bus shouldn’t determine the end point – but they can help determine how to get there. Route Planning is one of the skills you probably need on your bus.
They can help determine that the initial end point is no longer valid and that there’s a better end point – but unless your investors agree that what they have invested in is OK to forgo at some point – to chase after something else – it’s not good stewardship to change the Destination on them.
It is a Business Decision – but typically after it is an Investment Decision – IMO. Unless the Tour Guide is the owner of all of the shares of equity – and can agree or not in the moment. That happens.
The Route Dictates the Journey
And the Journey and the anticipated Issues that you’ll come across enroute.
And the Issues – Problems and Opportunities – will dictate Knowledge and Skills that you will likely need.
Unless you expect no Issues. No detours, flat tires, need to refuel, no engine problems. Sunny skies/ smooth sailing.
Who should you have on the Journey at the beginning of that Journey – and who will you need to board at key stops – might differ. Or maybe you need the same people end to end.
And If Things Change?
If the Destination changes or the Route changes – what are the likely differing needs of your Passengers – and did you select them because they had what you need and might need.
You’ll be able to change quicker if the likely new/additional knowledge and skills are already on your bus. So to speak.
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