L&D: Be Like Mark

Everybody Wants to Rule Their World

And too often see themselves and their contribution as THE Key.

Or THE Ring … to Rule Them All – so to speak.


But who directs the Enterprise – in terms of what it does in the Value Chain or Value Chains – and what every other function needs to align to?



If you wish to run your L&D shop as a business – then be like Mark – and think like Marketing. (With apologies to fans of Mike – Michael Jordan.)


The 4 Ps of Marketing could/should be your guide. This framework is from Philip Kotler from way back in the day – back in 1967. There are newer (of course) and more sophisticated models. Start simple and then expand into the more complex – as/if needed.


Of course Marketing needed approval for their plans before they executed them and directed the rest of the Enterprise accordingly. That Board of Approval would be the “Governance & Advisory System” for a T&D/L&D function.


Governance & Advisory System

Search on “Governance & Advisory System” on this site for much more about how I see that – or go to 12 O’Clock in my book: T&D Systems View – available as a Free PDF or Kindle or Paperback – in the Resource Tab.

# # #

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.