T&D: Is There Too Much Entertainment?

You Need Entertainment When You’re Missing Authenticity

To keep it engaging.


And you may be struggling with Authenticity because you’re dealing with reasonable sounding Topics versus authentic Tasks. Topics with Face Validity – but sans Task Validity.

The problem is most likely with your Analysis methods.

Which either don’t uncover what’s needed – or you aren’t allowed to do it anymore because previously it didn’t uncover what’s needed – so you’re prohibited from wasting that time and money anymore.  I’ve seen it dozens and dozens of times over the last 4 decades. Well, 3 decades and 9 years.

Address that.

Focus on the Performance Requirements – and Enable Them.

And you won’t need to focus so much on Entertainment to increase Engagement.

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