Will the Circle Be Unbroken?
Marketing has a need to refresh and shift tried and true – and sometimes bogus – concepts, theories, models, methods, tools and techniques – in order to sell, sell, sell.
So they change the name. And market it as “brand spanking new” or “new and improved.”
And what might get lost – with that shift – is all of the lessons learned of “what to do, when and how” and “what not to do when and how” from the experiences of the past.
And that’s the issue as I see it.
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