T&D: Persona Self Reflections


Design Thinking suggests that one consider the Users Personas – knowing that there is most likely more than one “type.”

The whole Design Thinking is kinda Déjà vu for me.

It makes me think of QFD from the TQM movement of the 1970s and 1980s. That’s Quality Function Deployment and Total Quality Management.

Anyway, Design Thinking for L&D, or T&D, or ISD is now a Thing. As is Personas.


I think a Best Practice is to always PBP.

Practice Before Preaching.


From Sales Training back in the 1980s I learned about 3 Personas.


Win-Win Design Thinking in ISD.


A Journey for All Parties.


Great Sales people are also Analysts.


What’s In Your Persona?

What are your needs, and wants/desires, in your role and efforts?

Back to QFD.

QFD – Quality Function Deployment

From ASQ

Quality professionals refer to QFD by many names, including matrix product planning, decision matrices, and customer-driven engineering. Whatever you call it, QFD is a focused methodology for carefully listening to the voice of the customer and then effectively responding to those needs and expectations.

First developed in Japan in the late 1960s as a form of cause-and-effect analysis, QFD was brought to the United States in the early 1980s. It gained its early popularity as a result of numerous successes in the automotive industry.

For more: http://asq.org/learn-about-quality/qfd-quality-function-deployment/overview/overview.html

Go for Win-Wins!

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