T&D: Reflecting on My 76th Curriculum Architecture Design Project

This One Was For Sales Representatives

This was my 13th CAD effort for Sales Representatives. I’ve been doing these since 1982 as an external consultant. Before that I did one while working as an employee at Motorola – for Manufacturing Supervisors.

Again, the Informal approach, with gapped and overlapped Content was an issue. It took too long for people to come up to speed. The content needed to be streamlined, oriented to the performance Requirements, and put on a T&D Path in a suggested sequence.

Then an Individual Planning Guide will let Sales Managers down-select from the Path, and sequence and time the T&D based on the assignment and the incoming knowledge/skills based on the learner/Performer’s prior education and experience.

Personalized Learning. After first being Performance-ized.


I had done a CAD for this client 5 years earlier – before they merged into a new firm.

That last effort helped them win a major award from one of the T&D/L&D professional affinity groups.


And now – on to the new year. And maybe some more CAD efforts. Who knows?

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