Video: Neil Rackham: “Don’t talk. Listen to your customer.”

What is the right strategy to boost your sales and grow your company?

The professor of Sales, Neil Rackham, teaches entrepreneurs at the Growth Summit Europe 2014 in Amsterdam. In this interview he discusses the role of the entrepreneur and shows the way to combine sales and marketing.

Video is just under 17 minutes in length.

Guests: – Neil Rackham, Sales & marketing-expert, Speaker, Author – Andre Hagelen, owner of Search & Results – Kees de Jong, Spark Education, host of the Growth Summit MKB Servicedesk is a media company for entrepreneurs and part of the Dutch Network Group (DNG).

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Note: I was lucky to work with Neil Rackham and several of his Huthwaite colleagues on several initiatives back in 1981/2 when I was at MTEC – Motorola’s Training & Education Center. I am a huge fan.

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