I have always viewed the need for Marketing processes in an ISD function/department – as a need driven by Management’s lack of awareness of what is offered and appropriate – creating a need to go around that bottleneck and “market/sell” directly to the end user.
I would prefer to see that as a short term solution, put in place until a long term remedy can be planned and implemented – where Management steps up to their role in developing their people.
But – they have not been equipped/taught/expected/reinforced to do so. We need to work with our leadership to agree to remedy THAT.
Use all the channels of your target audiences for your marketing messages.
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