Too often L&D is asked to improve the sales of products that don’t compete well with the competition’s products.

Yet if there is someone doing well, what they do and how they do it needs to be carefully analyzed as a possible Success Model.

My 15th book (since the first in 1994): Conducting performance-based Instructional Analysis addresses that.

That book, new in November 2020 – is available at Amazon – here.

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