My friend and colleague Gary DePaul reminded me of this quote in his recent Blog Post on “Writing the Perfect Hook” at HPT Treasures … by Harold D. Stolovitch and Erica J. Keeps …
“If the learner knows why she or he should learn something and values it, the research suggests that learners have a higher probability of learning it”
(Stolovitch & Keeps, 2011, p. 79).

This video is 2:53 minutes in length.
Follow Gary DePaul at: https://www.garyadepaul.com
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