Push & Pull in T&D Back in 1982 and Later

My 2nd CAD – Curriculum Architecture Design effort (after my 1st in 1981 while an employee at Motorola) was in 1982 for Exxon Exploration. So it was my 1st as an ISD Consultant.

The design was intended to enable PULL by Supervisors and Learners for a Structured OJT (using the Coached Mode) Learning Experience. A 2012 post about that is – here.

My 16th CAD, in 1986 for AT&T NS Product Managers – enabled PULL by Learners and PUSH by their Management – blending Group-Paced, Self-Paced and Coached modes of Instruction. The media were Video, CBT, Booklets and ILT.

The booklets were instructional in that they provided “Structured-Interviews” and a place for note taking.

These intended to support a do-it-yourself orientation to your Business Unit and then Your Product family and then to your job, as that was all very dynamic – meaning in constant flux – so we structured a booklet for PMs to use to conduct Interviews with their bosses and peers. These were separate booklets.

That all culminated – the 1000 Series – with “Product Management Process Training – Basic” an 8-day course hated by management and loved by the attendees.

It was 60% drill-and-practice in some very job relevant tasks – planning and managing a cross-functional team effort for product planning and management systematically, from an initial concept, to the grave yard of products – that in many cases still needed to be supported, contractually, for another 20 years. The 25 rounds of practice was provided using a Gameboard and Breaks Cards to introduce “variation” from one session to the next – as the goal wasn’t to game your financials as much as it was to determine what they looked like right now – and then to target strategies and tactics to improve them.

A 2009 post about this is – here.

My client put together this 12 minute video (with my help and resources) to communicate/market the Curriculum – along with that Path Poster – two graphics up – that was to be placed wherever the coffee was available, in the break areas.


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