Engineering/Architecting L&D Content

In the early 1980s I started thinking about modules, and designing modules, of Content that soon went from Modules to Modular. To improve the ability to share Content from one audience to another – either “AS IS” or “AFTER MODIFICATION” by creating derivatives that would/could/should improve maintainability via a numbering scheme.

I had been inspired by what I had learned at Motorola in 1981-1982 about MRP which begat MRP II which begat ERP.

As in: Materials Requirements Planning that led to Manufacturing Requirements Planning that led to Enterprise Requirements Planning.

The first reference I can find to my Inventory Scheme (or framework as some client didn’t like the term scheme)… was from my Summer 1993 newsletter … page 7.

But soon thereafter I expanded to a 5 Tier Framework – by adding in a new Tier 4 to address that sharability opportunity – as, quite frankly, LOs – Learning Objects – missed the boat by doing that sharing at the Lesson level – making Lessons too generic so as to appeal to a broader audience – and being shareable – but worthless IMO because they never got specific about HOW TO apply in the audiences’ Processes/WorkFlows. So LOs remained more educational, IMO, than Training.

I don’t have a complete set of Quarterly Newsletters – which was complicated by the fact that we too often didn’t produce one until I took that over at SWI (Svenson & Wallace Inc.) and made that a priority.

As consultants, one often has their nose on the grindstone, so to speak, and then neglects Marketing & Sales.

In my 1999 book, lean-ISD, I documented the 5 Tier Module Inventory – that for simplicities sake – didn’t go into the nuances that Lessons and Instructional Activities would be housed (so to speak) in this framework. And the delta between “Modules and Modular” might be too much – one of my 3 editors of this book (MaryBeth O’Hara, Make Bade, and Jim Russell) probably warned me.

One of my things in ISD – besides the whole Performance Orientation – has been “ReUse” of Instructional Content.

Getting Designers to think like this (as well as Analysts and Developers) was key.

I believe in Investments in T&D/L&D/LXD – for the most critical Target Audiences and PUSHING INSTRUCTION to them – and then allowing others to PULL.

For the Advantages and the Returns of smart Investments and smart Design…

Almost all of my books on ISD address this.

See all of my books on my Amazon Authors Page:


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