The Customer Is King – Not

Balancing Conflicting Stakeholder Requirements – Guy W. Wallace – March 1995 AQP

15 page PDF – the original version of the article published in the Journal for Quality and Participation in March 1995 suggests that the Customer is Not the King of Stakeholders – despite the unfortunate slogans from the Quality movement and despite Deming’s admonitions about slogans.

The late Roger Kaufman’s feedback to me a few years later, about my article, had me change the graphic that I was using. I then created 3 versions.

Click to access balancing-conflicting-stakeholder-requirements-wallace-march-1995-aqp.pdf

See all of Guy’s books on his Amazon Authors Page:


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