If you are inadvertently using invalid means to your ends – you could feel as if you are walking in circles…
And that’s a costly journey that gets you and your Stakeholders: NO WHERE.
How do you avoid that in your professional pursuits? How do you avoid being distracted by all sorts of claims being made by those marketing to all of us via the New Social Media – as well as via Old Media?
How do you Square that Circle?
How do you avoid the Foo Foo?
My new book – to be released in early August 2011.
See the Resources Tab at http://www.eppic.biz for more info!
# # #