August 6th – Happy Birthday Smokey!
Smokey Bear (or Smokey the Bear) is an advertising mascot created to educate the public about the dangers of forest fires. An advertising campaign featuring Smokey was created in 1944 with the slogan, “Smokey Says – Care Will Prevent 9 out of 10 Forest Fires”.
Smokey Bear’s later slogan, “Remember… Only YOU Can Prevent Forest Fires“, was created in 1947 by The Advertising Council.
In April 2001, the message was updated to “Only You Can Prevent Wildfires“.
According to the Ad Council, Smokey Bear and his message are recognized by 95% of adults and 77% of children.
In 1952, the songwriters Steve Nelson and Jack Rollins had a successful song named “Smokey the Bear”. The pair said “the” was added to Smokey’s name to keep the song’s rhythm. During the 1950s, that variant of the name became widespread both in popular speech and in print, including at least one standard encyclopedia.
A 1955 book in the Little Golden Books series was called Smokey the Bear and Smokey calls himself by this name in the book. From the beginning, Smokey’s name was intentionally spelled differently from the adjective ‘smoky’.
The fictional character Smokey Bear, created by the art critic Harold Rosenberg, is administered by three entities: the United States Forest Service, the National Association of State Foresters, and theAd Council.
Smokey Bear’s name and image are protected by U.S. federal law, the Smokey Bear Act of 1952 (16 U.S.C. 580 (p-2); 18 U.S.C. 711).
You Know – Only YOU Can Prevent Forest Fires
Here is a link to news about Smokey turning 70!
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