Performance Competence By Design – Not Learning By Chance

When Informal Learning – Learning By Chance – was not a viable business option…

CAD – Curriculum Architecture Design efforts are typically large scale, or just critically important process targets, where the goal is to model ideal performance requirements in terms of Process, the Areas of Performance within that “process” and its one-or-many Outputs and their Measures and the associated Tasks and Roles/Responsibilities.

Once that “Performance Competence” has been defined by a team of Master Performers…they continue by systematically deriving all of the knowledge/skills, using 17 categories.

Next, existing T&D is assessed for its re-use purposes in this CAD.

After a “gate review” with the Project Steering Team to review the data and seek approval or changes to it before it is used in the systematic Design process for this level of ISD, the Design Team meets to develop a T&D Path of T&D Events and Modules (books and chapters). That designs identifies the T&D Path…or Path with many mini-menus arranged visually to help communicate the T&D/ Learning/ Knowledge Management learning continuum…

…that is always “as flexible as feasible and as rigid as required” to meet the “just-in-time” needs of the varied learners/Performers in a job, process team, etc., to become Performance Competentnot to learn some things.

My experience-base in this area of ISD comes from 74 CAD projects since 1982. The full list follows. Quick overviews of each project are available on my web site at

The CAD Project History of Guy W. Wallace….

#74 Eli Lilly Global Clinical Trial Process 2004
#73 Norfolk Naval Shipyard Production Zone Managers and Supervisors 2003
#72 Verizon Consumer Sales Center Personnel 2001
#71 GTE Service Corporation/Verizon Billing Center Personnel 2000
#70 General Motors University Brand Management—Europe 1999
#69 Eli Lilly and Company District Sales Managers 1999
#68 General Motors University Brand Management—North America 1999
#67 BankAmerica Corporation Financial Relationship Managers 1998
#66 General Motors University Internal Controls 1998
#65 Siemens Building Technologies, Inc. Sales Engineering 1998
#64 General Motors University MFD Area Managers 1998
#63 General Motors University Global Dealer Auditors 1998
#62 BankAmerica Corporation Retail Branch Personnel 1997
#61 Eli Lilly and Company Leadership and Management 1997
#60 General Motors Tool & Die Supervisors 1997
#59 Bandag, Inc. Franchise Dealership Management
Personnel and Bandag Sales Personnel 1996

#58 Amoco Coaching and Support 1996
#57 Amoco Project BEST 1996
#56 Bellcore Tech Web Masters 1996
#55 General Motors Product Engineers 1996
#54 Sphinx Pharmaceuticals Combinatorial Chemists 1996
#53 Valuemetrics, Inc. Associate and Senior Associate 1995
#52 Ford Motor Company Engineering 1994
#51 AT&T Network Systems Global Contract Management 1994
#50 Novacor, Corunna Site Operations Management and 1994
Self-regulated Team
#49 Spartan Stores/ISSC Companywide HQ Staff 1993
#48 Data General Sales 1993
#47 Abbott Laboratories Market Management, Product 1993
Management, and Sales Management
#46 Hewlett Packard Order Fulfillment (Order Processing, 1993 Quotes, Collections)
#45 Amoco Team Training 1993
#44 Imperial Bondware/Federal Paperboard Sales Training 1993
#43 Commerce Clearing House (CCH) Sales Representative and Sales 1993
#42 AT&T Network Systems Product Management and Market 1993
#41 Ford Design Institute Engineering 1992
#40 Detroit Ball Bearing Field Sales Managers 1992
#39 Digital Equipment Corporation Program Management 1991
#38 British Petroleum—America Front-line Retail Personnel 1991
#37 General Dynamics Electrical/Electronics Assembly 1991
#36 General Dynamics CATIA System Designers 1991
#35 General Dynamics MRP II – Manufacturing Personnel 1991
#34 General Dynamics Software Engineering 1991
#33 Hewlett Packard Information Technologists 1991
#32 AT&T Network Systems Marketing Personnel 1991
#31 Occidental Petroleum Labs Laboratory Personnel 1991
#30 NCR Supply Line Management 1990
#29 Square D Quality Training 1990
#28 General Dynamics Composites Bonding & Fabrication 1990
#27 ARCO Alaska AMPS 1990
#26 Hewlett Packard Information Technologists 1989
#25 General Dynamics Quality 1989
#24 Ameritech Network Services Management 1989
#23 Ameritech Distribution Services Second-level 1989
#22 AT&T Network Systems Network Systems Sales 1989
#21 Northern Trust Bank (Chicago) Trust and Financial Services 1988
#20 AT&T Microelectronics Product Management 1988
#19 AT&T Network Systems Switching Business Unit Sales 1988
#18 Dow Chemical Safety Training 1987
#17 NASA Middle Manager 1987

#16 AT&T Network Systems Product Manager 1986
#15 Illinois Bell Second-level Manager 1986
#14 Illinois Bell Data Technician 1986
#13 Multigraphics In-Branch Sales Orientation 1986
#12 Dow Chemical Secretarial/Administrative 1986
#11 Dow Chemical Top Operator 1986
#10 MCC Powers Fire and Security 1985
#9 Alcoa Labs Scientists, Engineers, Technicians, 1984
and Administrative#8 AT&T AETM 1984
#7 AT&T Switching Technician 1984
#6 Burroughs Information Specialists 1984
#5 Westinghouse Defense Electronics Technical Operators (WICAM/IAG) 1983
#4 Channel Gas Industries/Tenneco Fixed-rate Personnel 1983
#3 MCC Powers ATC Branch Personnel 1983
#2 Motorola Design and Manufacturing Engineering 1982
#1 Exxon Exploration USA Geologists/Geophysicists 1982

For more about CAD and the other PACT Processes for T&D/ Learning/ Knowledge Management, see my book…lean-ISD which is available as a free, 404-page PDF on my web site at:

Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.